Trade Pressed » layout http://tradepressed.com Thu, 18 Aug 2011 16:59:16 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 John Brady – Rebel Without A Contents Page http://tradepressed.com/2008/01/15/folio-the-recap/ http://tradepressed.com/2008/01/15/folio-the-recap/#comments Wed, 16 Jan 2008 02:49:26 +0000 tradepressed http://tradepressed.com/?p=5 John Brady may have lost his mind. In this month’s Folio:, he suggests dropping page numbers. Actually, it’s not that bad an idea — save some editorial space on the TOC and a little bit of time at the end of production. I can just imagine trying to pitch that idea, though. “But we’ve been doing it this way for so long…”

Other things I wouldn’t mind seeing go away:

  • Advertiser index. I just don’t think that’s how readers use magazines. Am I wrong?
  • Reader service numbers. Are we the only ones who still use them? If a reader wants more information, they’ll either go to our website or Google.
  • The upfront news section. You’ve already heard it by the time the magazine hits your desk. I can just about guarantee it. If we need to elaborate, it should be a feature.
  • Every ad’s request for far forward, right hand page. C’mon. Really?
  • Cover blurbs. I know they’re important. I just can’t write them.
  • The four-column page. Every line is hyphenated and I think for regular features it looks bad overall. It can sometimes work for special features/sections, though.
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