Archive for the ‘layout’ tag
John Brady – Rebel Without A Contents Page
John Brady may have lost his mind. In this month’s Folio:, he suggests dropping page numbers. Actually, it’s not that bad an idea — save some editorial space on the TOC and a little bit of time at the end of production. I can just imagine trying to pitch that idea, though. “But we’ve been doing it this way for so long…”
Other things I wouldn’t mind seeing go away:
- Advertiser index. I just don’t think that’s how readers use magazines. Am I wrong?
- Reader service numbers. Are we the only ones who still use them? If a reader wants more information, they’ll either go to our website or Google.
- The upfront news section. You’ve already heard it by the time the magazine hits your desk. I can just about guarantee it. If we need to elaborate, it should be a feature.
- Every ad’s request for far forward, right hand page. C’mon. Really?
- Cover blurbs. I know they’re important. I just can’t write them.
- The four-column page. Every line is hyphenated and I think for regular features it looks bad overall. It can sometimes work for special features/sections, though.