Archive for March, 2008
Is it who or whom?
I’m upset that I missed National Grammar Day (isn’t every day Grammar Day?), but I still want to talk about Grammar Girl’s post on Top Ten Grammar Myths. My first reaction is that endorsing the split infinitive and ending sentences in prepositions is a travesty, but her arguments are too good. With the advent of user-generated content, isn’t it time print journalism just started talking the same way our readers do?
No matter what the AP Stylebook says, there are people out there who think “whom” is a made up word. Like Creed on The Office (after an ad, gotta pay the bills).
Ethics in journalism 2.0 — impossible?
I’ve been obsessed with one topic the last few weeks and I’ve been trying to think of a more professional way to talk about it than just arrrrgggggggghhhhhhh! I guess I failed. Ethics.
ROP pages are down, everybody knows it. At my company, it feels like we’re finally satisfied that this isn’t just a “market fluctuation” and new types of ad programs are being formulated. Great! Maybe.
I thought these packages would focus on the Web and Internet projects — cool ways to get more information and more types of information to more people. It’s not going that way, though. We’re entering the golden age of the advertorial. Barf. The days of separation of church and state are gone.
So, dear reader, on a scale of 1 to 10, how much does your company follow the ASBPE Code of Ethics or similar? There has to be a way for my magazine to make money and for me to keep my ethics.