Comments on: Video on a magazine’s website http://tradepressed.com/2008/02/05/video-on-a-magazines-website/ Sun, 07 Feb 2010 02:31:59 -0800 http://wordpress.org/?v=2.8 hourly 1 By: tradepressed http://tradepressed.com/2008/02/05/video-on-a-magazines-website/comment-page-1/#comment-15 tradepressed Thu, 07 Feb 2008 02:06:38 +0000 http://tradepressed.com/?p=8#comment-15 Leah, I think you're right about audio. Of all the fancy-pants web stuff, I think that's the only one that might work. Maybe. Sue, you're so right about amateurs being the new professionals. It's a great turning of the tables. That's what I love about blogs. Anyone can be a "pro writer" now. Kevin, I feel the same way about watching video at work. I hate when videos pop up unsolicited and I hate when the only way I can get the story is with a video. Leah, I think you’re right about audio. Of all the fancy-pants web stuff, I think that’s the only one that might work. Maybe.

Sue, you’re so right about amateurs being the new professionals. It’s a great turning of the tables. That’s what I love about blogs. Anyone can be a “pro writer” now.

Kevin, I feel the same way about watching video at work. I hate when videos pop up unsolicited and I hate when the only way I can get the story is with a video.

]]> By: Kevin http://tradepressed.com/2008/02/05/video-on-a-magazines-website/comment-page-1/#comment-14 Kevin Wed, 06 Feb 2008 17:22:42 +0000 http://tradepressed.com/?p=8#comment-14 As a reader of business trade press magazines in the software industry, I would not find video content to be helpful or efficient. If your readers are in a professional setting, by the time you dig out the headphones and get setup to watch the video, you may get sidetracked. I also get annoyed on sites like CNN, where some of the stories you may want to read are only links to video's, and I'd much rather read it. I would suggest if management is not giving up on having video's, that you consider providing alternative means to getting the content, such as a short summary or transcript. As a reader of business trade press magazines in the software industry, I would not find video content to be helpful or efficient. If your readers are in a professional setting, by the time you dig out the headphones and get setup to watch the video, you may get sidetracked. I also get annoyed on sites like CNN, where some of the stories you may want to read are only links to video’s, and I’d much rather read it.

I would suggest if management is not giving up on having video’s, that you consider providing alternative means to getting the content, such as a short summary or transcript.

]]> By: Sue http://tradepressed.com/2008/02/05/video-on-a-magazines-website/comment-page-1/#comment-13 Sue Wed, 06 Feb 2008 16:31:21 +0000 http://tradepressed.com/?p=8#comment-13 I think they have to be more than just your basic droner talking head or boring Q&A, unless your readership is very old-school. To get people to actually watch them, these clips should be YouTube-worthy video blogs that are entertaining as well as educational. Like it or not, for multimedia to be effective (or at least watched), it has to stand up to what the amateurs are doing, and they're doing some great stuff. I think they have to be more than just your basic droner talking head or boring Q&A, unless your readership is very old-school. To get people to actually watch them, these clips should be YouTube-worthy video blogs that are entertaining as well as educational.

Like it or not, for multimedia to be effective (or at least watched), it has to stand up to what the amateurs are doing, and they’re doing some great stuff.

]]> By: Leah http://tradepressed.com/2008/02/05/video-on-a-magazines-website/comment-page-1/#comment-11 Leah Wed, 06 Feb 2008 14:32:07 +0000 http://tradepressed.com/?p=8#comment-11 I'm with you. I can't see the readers of our magazine (who we KNOW are pressed for time) sitting down to watch a 5-minute video when they could just scan a 500-word (or shorter) article and get the same info. I don't have the patience to use video players on websites, so I'm not sure if our readers will, either. But, for some reason, it's definitely the next big thing. I can see audio clips being more beneficial than video (since you can listen while you do other things), but I haven't seen as much of that. I’m with you. I can’t see the readers of our magazine (who we KNOW are pressed for time) sitting down to watch a 5-minute video when they could just scan a 500-word (or shorter) article and get the same info. I don’t have the patience to use video players on websites, so I’m not sure if our readers will, either. But, for some reason, it’s definitely the next big thing. I can see audio clips being more beneficial than video (since you can listen while you do other things), but I haven’t seen as much of that.

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