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Archive for January, 2008

January 28th, 2008  Top 10 reasons being a trade press editor is awesome

Here’s how introductions to new people go for me: Someone asks me what I do for a living. I say I’m a magazine editor. The person’s face lights up and a broad smile spreads.
“Oh really? What magazine?”
“It’s a trade magazine called …” I’ve already lost my audience. How about a little respect? My job is [...]

Posted by tradepressed at 10:26 pm | Filed under: the writer's life | 1 Comment published
 

January 22nd, 2008  Winning the awards — Somebody tell me how it’s done

It’s awards time, everywhere from Hollywood to Trade Pressland. Seeing the Oscar nominees, in all their controversy, has me thinking — What does it take to win?
Movie critics, who do nothing but watch and rate movies all day, can’t even predict what will happen with Oscar nominations. How am I to know what kinds of [...]

Posted by tradepressed at 08:49 pm | Filed under: the writer's life | 5 Comments published
 

January 15th, 2008  John Brady – Rebel Without A Contents Page

John Brady may have lost his mind. In this month’s Folio:, he suggests dropping page numbers. Actually, it’s not that bad an idea — save some editorial space on the TOC and a little bit of time at the end of production. I can just imagine trying to pitch that idea, though. “But we’ve been [...]

Posted by tradepressed at 09:49 pm | Filed under: Writing | 3 Comments published
 

January 13th, 2008  Update Your Image…Golf Digest Did It For Golf

Golf – it is the downfall of my career. I hate it, so I’ll never be an executive. I’ve made my peace with it.
But I accidentally came across an issue of Golf Digest today. I wasn’t reading it, I was checking to see what they do with their back page and TOC. And it was [...]

Posted by tradepressed at 06:15 pm | Filed under: design | No Comments published
 

January 8th, 2008  Won’t learn the Web? You’re fired.

I received my copy of ASBPE’s Editor’s Notes newsletter (requires login) in the mail today. Jeremy Greenfield, editor of min’s b2b is hilarious:
“I personally don’t like working with people who get paid a lot and do very little,” he is quoted in the newsletter. “Promote your superstar editors and fire the rest.” Actually, I guess [...]

Posted by tradepressed at 09:35 pm | Filed under: Web | 1 Comment published